My extended family started a 'family "bucket list" group' on Facebook, perhaps slightly inspired by the movie. Pretty cool right? Although my uncle, thinks the group is on MyFace, do better.
They getcha though, look at the scoring details. 6% or something like that, of the chance of winning, is based on if you spread your design...via email, Facebook, desktop wallpapers, etc. Making their campaign: "viral." Ah yes, the coveted viral.